The 2015 Video Marketing Cheat Sheet via Animoto [Infographic]

by Drew Franklin | May 19, 2015 | Marketing

Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video. Our recent survey confirms that businesses that are using video have a leg up in 2015.

Some of the highlights of our survey include the following stats:

4 times as many consumers would rather watch a video about a product than read about it.
1 in 4 consumers actually lose interest in a company if it doesn’t have video.
Customers are nearly 50% more likely to read email newsletters that include links to video.
4 in 5 consumers say a video showing how a product or service works is important.

While video marketing has become one of the most popular content tactics for B2B companies, creating enough content to keep those strategies humming is still an uphill battle for many. You hear it all the time: “We plan to create more content, we just need to come up with some new ideas.” (more…)

The Ultimate Guide to Create an Explainer Video via QuickSprout

by Drew Franklin | May 13, 2015 | Ideas, Marketing

Every day 100 million Internet users watch an online video.

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

“Videos Increase People’s Understanding Of Your Product Or Service by 74%.” – Digital Sherpa

American audiences are constantly engaging in online video viewing. In June 2013, 85.2% of US internet users watched video and the total number of videos viewed reached 44 billion, a 7% increase from May (source). As the most popular online video publisher, YouTube receives over 1 billion unique users per month who watch over 6 billion hours of video (source).

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5 Resources That Will Help Inspire Your Marketing

by Drew Franklin | Mar 16, 2015 | Inspiration, Marketing

In the ever changing world of digital marketing – it is nice to find some inspiration for creation. We need to take a few deep breaths and smell the roses for just a few seconds before we send another email blast or social media post. Maybe you are like me? You try to find the most optimal way and position your company in front of the best target market. After all, as marketers, it is our jobs to educate, inform and even delight our customers/prospects with the appropriate material. (more…)

What is Inbound Marketing?

by Drew Franklin | Nov 18, 2014 | Marketing

2014 Sales Meeting – Marketing Homework

Excerpt from my sales training presentation introducing SPOC’s Automation Education Series

Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping operations.

Oilfield pump automation is our specialty. We have been providing leading-edge drive systems for beam pumps, injection pumps, ESPs, jet pumps and progressive cavity pumps for more than 20 years. Along the way we have learned a thing or two, and we are happy to pass those lessons on to our readers. (more…)

Thoughts from Wordcamp B’ham

by Drew Franklin | Sep 8, 2014 | Life, Marketing

The WordCamp Birmingham event took place at the Harbert Center on beautiful Saturday. I was able to be a part of some unique presentations and discussions during the one-day conference. The topics ranged from hardcore SEO programming to creative typography chit-chat. It was my first WordCamp event and I was very thankful for this useful blog post for event newbies to help guide me. (more…)