I dared to do something I was not qualified to do… But, I was encouraged by a leader in my life to strive for greatness – even if it meant I could ultimately fail.
Back in 2006 – I was a 1 ⭐️ QB / LB / LS in high school in Birmingham, AL. But, I had an opportunity to walk on at The University of Alabama football team. It was a big chapter in my life that stretched me, strengthened me and refined me as a young man.
My Dad shared this quote with me while going through the journey…
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.
The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood;
who strives valiantly; who errs, who comes short again and again because there is no effort without error and shortcoming;
but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause;
who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
— President Theodore Roosevelt, The Man In The Arena —
Even though I was cut from the team – I will never forget the opportunity to know the feeling of the arena. Lessons learned to get back up and keep pressing forward.
I’m constantly reminded of the times my life coach & Dad (David Franklin) always pushed me into an uncomfortable state to strive for greatness since I was a little boy.
Sometimes you get the question like – What did you do this for? How did you do it? Why did you do it?
I created something a few weeks ago. I did a podcast interview with myself which got some laughs, got some very interesting comments and got a lot of questions asked. Here are three of those questions from the podcast interview: (more…)
The phrase you’ve probably heard time or two. Unfortunately, it is the case here in the NFL offensive player stats from 1999 to 2013. We are going to be talking about the Power 5 Conference share when it comes to quarterbacks in the NFL.
Who is the Power 5 Conference?
When I talk about the power 5 share – I’m talking about the power 5 conferences within Division I football. In 1999, The Power 5 share with 64% of quarterbacks that represented on an NFL roster. In 2013, that Power 5 shared jumped up to 77%.(more…)
The Modern Marketer: Insights from Shop Talk Podcast Episode 000
Welcome to the inaugural episode of the Shop Talk Podcast, hosted by Drew Franklin. This episode sets the stage for what promises to be an engaging series highlighting marketing stories, lessons, career insights, and the people behind the scenes. Here’s a deep dive into the key takeaways from this episode.
Summary
Introduction of Host and Guest: Drew Franklin introduces himself as both host and guest, sharing his marketing background in Birmingham, Alabama.
Career Progression: Drew outlines his career from graduating with a public relations degree to working in marketing roles at various companies, including manufacturing and software industries.
Marketing Insights: He discusses the evolution of marketing channels, emphasizing the importance of social media and digital platforms in lead generation and audience engagement.
Podcasting as a Key Trend: Drew highlights podcasting as a significant trend for 2020, noting its scalability and versatility in content creation and storytelling.
Altec and Teamwork: Drew mentions his current role at Altec, where they are exploring podcasts to onboard new employees and share internal stories, reinforcing teamwork and company values.
Key Concepts and Insights
Introduction to the Podcast
Host and Guest: Drew Franklin introduces himself in a unique format, setting a casual and engaging tone for the podcast.
Purpose: The podcast aims to highlight marketing stories, lessons, career insights, and good people in the industry.
Drew Franklin’s Career Path
Educational Background: Graduated with a public relations degree from the University of Alabama in 2010.
Early Career: Started as a marketing coordinator at SCA Performance, focusing on social media and lead generation.
Risk and Growth: Took a risk by joining a startup software company, GradesFirst, where he learned sales, marketing, and client success.
Leadership Roles: Moved to SPOC Automation as a marketing manager, leading a team and implementing inbound marketing strategies.
Current Role: Works at Altec on the marketing communications team, appreciating the opportunity to be part of a strategic and collaborative marketing environment.
Evolution of Marketing Channels
Social Media: Early adoption of Facebook fan pages and other social media channels to build audiences and generate leads.
Digital Platforms: Emphasizes the importance of digital platforms in pitching value and engaging clients.
Podcasting in 2020
Top Trend: Identified as a major trend by Wistia, with podcasts becoming the new blogs.
Scalability: Podcasts offer multiple content formats from a single recording, including audio, video, blogs, and emails.
Storytelling: Effective for sharing stories, engaging audiences, and providing flexible consumption options.
Altec and Internal Communication
Employee Onboarding: Using podcasts to onboard new employees and educate them about the company’s offerings.
Teamwork and Value: Podcasts help showcase different business units and the total value of Altec, fostering a sense of teamwork.
Conclusion and Future Plans
Test Episode: This was a test to see how the podcast format works, with plans for future episodes based on feedback.
Audience Engagement: Encourages listeners to provide feedback and suggestions for future content.
Sponsorship: Thanks Altec for sponsoring the podcast and promoting team merchandise.
Final Thoughts
The debut episode of the Shop Talk Podcast offers a blend of professional insights and personal stories, setting the stage for future episodes that promise to be just as informative and engaging. Drew Franklin’s journey through the marketing landscape provides valuable lessons for marketers at all stages of their careers. As podcasting continues to rise in popularity, it’s clear that this medium will play a crucial role in how brands connect with their audiences.
Stay tuned for more episodes of the Shop Talk Podcast, where we’ll continue to explore the dynamic world of marketing and the stories that drive it.
Business video is an exciting adventure that most companies want to implement in their marketing strategy. But, most professionals within the company do not know where to start when it comes to implementing video production. I have compiled a brief list of resources to help jump start your journey and hopefully eliminate the anxiety of business video. (more…)
