Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video. Our recent survey confirms that businesses that are using video have a leg up in 2015.
Some of the highlights of our survey include the following stats:
- 4 times as many consumers would rather watch a video about a product than read about it.
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
- Customers are nearly 50% more likely to read email newsletters that include links to video.
- 4 in 5 consumers say a video showing how a product or service works is important.
While video marketing has become one of the most popular content tactics for B2B companies, creating enough content to keep those strategies humming is still an uphill battle for many. You hear it all the time: “We plan to create more content, we just need to come up with some new ideas.”
The fact is, great content ideas are all around you if you take the time to notice them. For video in particular, different styles can often inspire a treasure trove of untapped coverage areas to take advantage of (Credit to Brainshark).
I’m constantly amazed at the unlimited resources that have become available to produce video/digital media content. If you like this post or have anything to add – feel free to drop a comment below.
Here some bonus material: