Every day 100 million Internet users watch an online video.
Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.
“Videos Increase People’s Understanding Of Your Product Or Service by 74%.” – Digital Sherpa
American audiences are constantly engaging in online video viewing. In June 2013, 85.2% of US internet users watched video and the total number of videos viewed reached 44 billion, a 7% increase from May (source). As the most popular online video publisher, YouTube receives over 1 billion unique users per month who watch over 6 billion hours of video (source).
Some questions may come up during your journey to create the killer explainer video. Maybe, would I watch this video? How can we use video?
Do I have the budget and willingness to do the video right?
Solid video marketing resources:
From Conversions to Connections: 3 Levels of Video Strategy via @wistia