Every day 100 million Internet users watch an online video.

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

“Videos Increase People’s Understanding Of Your Product Or Service by 74%.” – Digital Sherpa

American audiences are constantly engaging in online video viewing. In June 2013, 85.2% of US internet users watched video and the total number of videos viewed reached 44 billion, a 7% increase from May (source). As the most popular online video publisher, YouTube receives over 1 billion unique users per month who watch over 6 billion hours of video (source).

The Ultimate Guide to Creating a Killer Explainer Video
Courtesy of: Quick Sprout

Some questions may come up during your journey to create the killer explainer video. Maybe, would I watch this video? How can we use video?

This is the most important test. Imagine you’re the prospect. Do you get it just by reading the page title and bullet points, or do you need something more to really cement the connection? Be honest with yourself. If you think your prospect would want a little something more, then you probably want a video. Ultimately, you never really know if video is the way to go until you try it and measure the effectiveness, but make sure you’ve asked yourself these questions and are putting video into your landing page for the right reasons.

Do I have the budget and willingness to do the video right?

If you want to scare someone away from your company quickly, make a video with poor audio, confusing visuals, and non-engaging content. Be sure only to use video if it’s something about which you can be proud. Want to get a sense of what kind of budget gets what result? Check out the video production/budget comparison tool from Google.

Solid video marketing resources:

From Conversions to Connections: 3 Levels of Video Strategy via @wistia

See more video marketing stats from QuickSprout and DigitalSherpa.

How can I help with you next video project?
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