A brand is much more than the logo; it is the pattern our brains expect based on everything we have previously heard, seen, and felt. All of these components roll up into the larger experience.
What does your brand convey?
If we align our brand with the mission of “Why” – I believe your brand will then take flight and inspire others to share your content, product, services, etc.
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?”
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