Excerpt from my sales training presentation introducing SPOC’s Automation Education Series

Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping operations.

Oilfield pump automation is our specialty. We have been providing leading-edge drive systems for beam pumps, injection pumps, ESPs, jet pumps and progressive cavity pumps for more than 20 years. Along the way we have learned a thing or two, and we are happy to pass those lessons on to our readers.

We plan to cover a wide range of topics related to pump optimization. Upcoming articles will discuss harmonics, pump off control, energy savings and the value of automation in different applications. Feel free to nominate a topic of particular interest to you.

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You will hear the marketing team talk a lot about Hubspot – our new “Inbound Marketing” software platform. Hubspot is a powerful marketing tool as you will learn through the brief intro video above. The marketing team will share some sample data from the Hubspot and how you will be able to view data in Salesforce.

The next question might be, “What the heck is inbound marketing?”According to Hubspot – The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Major themes:

• Content Creation + Distribution – Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.
• Lifecycle Marketing – Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.
• Personalization – Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.
• Multi-channel – Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
• Integration – Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.