Marketing

Are Marketing and Finance finally speaking the same language?

Marketing success isn’t just about creativity anymore. It’s about measurable ROI, growth, and aligning with corporate goals. Last night, I attended a panel discussion hosted by The Chief Marketing Officer Institute on the crucial topic: "The CFO & CMO Relationship...

The ABCs of Account-Based Marketing: A Practical Guide

Account-based marketing (ABM) has moved from being a trendy buzzword to a critical strategy for marketers who want to drive meaningful business outcomes. You might have heard of ABM before—maybe you even know it stands for Account-Based Marketing—but what does it...

Balancing Brand and Performance in Your Marketing Budgets

In today's fast-paced marketing landscape, understanding the delicate art of balancing brand and performance in your marketing budgets is crucial. It's not a one-size-fits-all approach, nor is it a quick-fix solution. It's certainly not a matter of luck, spending...
How to Build a Successful Go-to-Market Strategy

How to Build a Successful Go-to-Market Strategy

A successful go-to-market strategy is essential for any business looking to launch a new product or service. Essentially, the blueprint guides how a company will reach its target customers and achieve competitive positioning. Understanding what a go-to-market strategy...

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The Shop Talk Podcast – Episode 000

The Shop Talk Podcast – Episode 000

The Modern Marketer: Insights from Shop Talk Podcast Episode 000 Welcome to the inaugural episode of the Shop Talk Podcast, hosted by Drew Franklin. This episode sets the stage for what promises to be an engaging series highlighting marketing stories, lessons, career...

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Press Play on the Premiere Pro 101 Video Course

Press Play on the Premiere Pro 101 Video Course

If you are a Premiere Pro user – I have a deal for you. I will highly recommend to check out and sign up for the free video course from Caleb Wojcik at DIY Video Guy. The video course offers five separate areas to go from beginner to advanced user within a couple of hours.

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All the cool companies use Hubspot. Why not you?

All the cool companies use Hubspot. Why not you?

People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever....

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Open your eyes to analytics

Open your eyes to analytics

Open your eyes to analytics Future of member growth & engagement We have made some changes to the way you will see into your impact. Your time is a valuable investment. The goal of this update is to help measure the value of your time investment. Learn more about...

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