Marketing success isn’t just about creativity anymore. It’s about measurable ROI, growth, and aligning with corporate goals. Last night, I attended a panel discussion hosted by The Chief Marketing Officer Institute on the crucial topic: "The CFO & CMO Relationship...
Account-based marketing (ABM) has moved from being a trendy buzzword to a critical strategy for marketers who want to drive meaningful business outcomes. You might have heard of ABM before—maybe you even know it stands for Account-Based Marketing—but what does it...
In today's fast-paced marketing landscape, understanding the delicate art of balancing brand and performance in your marketing budgets is crucial. It's not a one-size-fits-all approach, nor is it a quick-fix solution. It's certainly not a matter of luck, spending...
5 Lessons I Learned from My Path to Marketing Leadership Reflecting on my journey from a high school senior-focused solely on athletics to a marketing leader with a passion for technology and relationship-building, I've distilled five key lessons that have been...
A successful go-to-market strategy is essential for any business looking to launch a new product or service. Essentially, the blueprint guides how a company will reach its target customers and achieve competitive positioning. Understanding what a go-to-market strategy...
The Modern Marketer: Insights from Shop Talk Podcast Episode 000 Welcome to the inaugural episode of the Shop Talk Podcast, hosted by Drew Franklin. This episode sets the stage for what promises to be an engaging series highlighting marketing stories, lessons, career...
![Infographics Made Easy [15 Free Infographic Templates] via HubSpot](https://drewdfranklin.com/wp-content/uploads/2015/06/myweb-images-v3-03.png)
Thanks to our good friends over at HubSpot - we have some free resources available for download. HubSpot continues to offer free material to help marketers accomplish their day-to-day goals. Please feel free to share the infographic or download the free resource for...