Drew Franklin
A modern marketer based in Birmingham, AL with over fifteen years of marketing & communications experience in the energy, technology and manufacturing industries.
My Story
Howdy! I’m a passionate marketing and communications leader based in the vibrant heart of Birmingham, Ala. With over fifteen years of diverse experience, I’ve navigated the dynamic worlds of energy, manufacturing, and technology with zeal and innovation.
What excites me? Crafting compelling strategies that speak volumes. From stirring up demand generation campaigns to weaving narratives in corporate communications, I thrive on creating impactful content that resonates with audiences. My philosophy is simple: Blend creativity with strategy to ignite growth and inspire action.
Academically, I’m rooted in my Alabama heritage – a proud alumnus of The University of Alabama (Roll Tide!) with a degree in Public Relations and an MBA graduate from the University of Alabama-Birmingham.
Beyond the professional realm, I’m a dedicated family man. I call the charming city of Hoover, Ala., home. Here, I enjoy the beautiful journey of life with my wonderful wife, Sara, and our three energetic boys.
Let’s connect and explore how we can drive transformative marketing solutions together. I am excited to share insights, collaborate, and be part of your professional journey!
“Greatness doesn’t start with a market opportunity; it starts with a problem that needs solving. The opportunity comes from marketing the solution.” — Simon Sinek [ Start with Why ]
Drew Franklin
Recognition & Awards
Rising Stars of Manufacturing, Energy & Industry
Inbound Certification
Executive Leadership & Board Member
American Marketing Association | 2015-2020
Executive Development Program | Marketing Leadership
Hubspot Customer Highlight
Best Places to Work Award
Thoughts About Marketing & life
Are Marketing and Finance finally speaking the same language?
Marketing success isn’t just about creativity anymore. It’s about measurable ROI, growth, and aligning with corporate goals. Last night, I attended a panel discussion hosted by The Chief Marketing Officer Institute on the crucial topic: "The CFO & CMO Relationship...
The ABCs of Account-Based Marketing: A Practical Guide
Account-based marketing (ABM) has moved from being a trendy buzzword to a critical strategy for marketers who want to drive meaningful business outcomes. You might have heard of ABM before—maybe you even know it stands for Account-Based Marketing—but what does it...
Balancing Brand and Performance in Your Marketing Budgets
In today's fast-paced marketing landscape, understanding the delicate art of balancing brand and performance in your marketing budgets is crucial. It's not a one-size-fits-all approach, nor is it a quick-fix solution. It's certainly not a matter of luck, spending...
Navigating the Waters of Marketing Leadership: Insights from Life Experiences
5 Lessons I Learned from My Path to Marketing Leadership Reflecting on my journey from a high school senior-focused solely on athletics to a marketing leader with a passion for technology and relationship-building, I've distilled five key lessons that have been...
Let’s Chat about Marketing.
Opportunity is the discovery of a new route to a known destination.