The Shop Talk Blog

The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.

The 2015 Video Marketing Cheat Sheet via Animoto [Infographic]

The 2015 Video Marketing Cheat Sheet via Animoto [Infographic]

Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video. Our recent survey confirms that businesses that are using video have a leg up in 2015. Some of the highlights...

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The Ultimate Guide to Create an Explainer Video via QuickSprout

The Ultimate Guide to Create an Explainer Video via QuickSprout

Every day 100 million Internet users watch an online video. Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game,...

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5 Resources That Will Help Inspire Your Marketing

5 Resources That Will Help Inspire Your Marketing

In the ever changing world of digital marketing - it is nice to find some inspiration for creation. We need to take a few deep breaths and smell the roses for just a few seconds before we send another email blast or social media post. Maybe you are like me? You try to...

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What is Inbound Marketing?

What is Inbound Marketing?

2014 Sales Meeting – Marketing Homework Excerpt from my sales training presentation introducing SPOC’s Automation Education Series Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping...

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Opportunity is the discovery of a new route to a known destination.