The Shop Talk Blog

The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.

5 Resources That Will Help Inspire Your Marketing

5 Resources That Will Help Inspire Your Marketing

In the ever changing world of digital marketing - it is nice to find some inspiration for creation. We need to take a few deep breaths and smell the roses for just a few seconds before we send another email blast or social media post. Maybe you are like me? You try to...

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What is Inbound Marketing?

What is Inbound Marketing?

2014 Sales Meeting – Marketing Homework Excerpt from my sales training presentation introducing SPOC’s Automation Education Series Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping...

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Thoughts from Wordcamp B’ham

Thoughts from Wordcamp B’ham

The WordCamp Birmingham event took place at the Harbert Center on beautiful Saturday. I was able to be a part of some unique presentations and discussions during the one-day conference. The topics ranged from hardcore SEO programming to creative typography chit-chat....

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What is UX?

What is UX?

The term user experience (UX) in the web dev/design world has many different assumptions. According to some of Birmingham's most notable digital marketing minds - user experience is deeper than you may think. Sean Brasher from Intermark, Will Sansbury from Daxko, Matt...

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Opportunity is the discovery of a new route to a known destination.