The Shop Talk Blog
The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.
What is Inbound Marketing?
2014 Sales Meeting – Marketing Homework Excerpt from my sales training presentation introducing SPOC’s Automation Education Series Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping...
Thoughts from Wordcamp B’ham
The WordCamp Birmingham event took place at the Harbert Center on beautiful Saturday. I was able to be a part of some unique presentations and discussions during the one-day conference. The topics ranged from hardcore SEO programming to creative typography chit-chat....
What is UX?
The term user experience (UX) in the web dev/design world has many different assumptions. According to some of Birmingham's most notable digital marketing minds - user experience is deeper than you may think. Sean Brasher from Intermark, Will Sansbury from Daxko, Matt...
How do you use video?
Millions of people are watching video online, especially as a means to better understand products and services. You know you need a landing page; maybe you even want to run some A/B tests. If you’re asking yourself “when will a video help my landing page?”, here are...
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Opportunity is the discovery of a new route to a known destination.