The Shop Talk Blog

The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.

All the cool companies use Hubspot. Why not you?

All the cool companies use Hubspot. Why not you?

People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever....

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Open your eyes to analytics

Open your eyes to analytics

Open your eyes to analytics Future of member growth & engagement We have made some changes to the way you will see into your impact. Your time is a valuable investment. The goal of this update is to help measure the value of your time investment. Learn more about...

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Are you going to #INBOUND15?

Are you going to #INBOUND15?

What can I say… I am a huge Simon Sinek fan. My personal following of Simon started with the infamous “Golden Circle” TedTalk on YouTube. After watching the talk – I immediately went to the website to learn more about this random personality talking about finding your why. I read his book, “Start with Why” and it has helped me change my perspective how to lead and pursue my own why.

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Opportunity is the discovery of a new route to a known destination.