The Shop Talk Blog
The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.
How to Build a Successful Go-to-Market Strategy
A successful go-to-market strategy is essential for any business looking to launch a new product or service. Essentially, the blueprint guides how a company will reach its target customers and achieve competitive positioning. Understanding what a go-to-market strategy...
The Man In the Arena
I dared to do something I was not qualified to do... But, I was encouraged by a leader in my life to strive for greatness - even if it meant I could ultimately fail. Back in 2006 - I was a 1 ⭐️ QB / LB / LS in high school in Birmingham, AL. But, I had an opportunity...
How Do You Add Value?
Sometimes you get the question like - What did you do this for? How did you do it? Why did you do it? I created something a few weeks ago. I did a podcast interview with myself which got some laughs, got some very interesting comments and got a lot of questions...
THEY DON’T MAKE ‘EM LIKE THEY USED TO
The phrase you've probably heard time or two. Unfortunately, it is the case here in the NFL offensive player stats from 1999 to 2013. We are going to be talking about the Power 5 Conference share when it comes to quarterbacks in the NFL. Who is the Power 5 Conference?...
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Opportunity is the discovery of a new route to a known destination.