The Shop Talk Blog
The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.
Navigating the Waters of Marketing Leadership: Insights from Life Experiences
5 Lessons I Learned from My Path to Marketing Leadership Reflecting on my journey from a high school senior-focused solely on athletics to a marketing leader with a passion for technology and relationship-building, I've distilled five key lessons that have been...
How to Build a Successful Go-to-Market Strategy
A successful go-to-market strategy is essential for any business looking to launch a new product or service. Essentially, the blueprint guides how a company will reach its target customers and achieve competitive positioning. Understanding what a go-to-market strategy...
The Man In the Arena
I dared to do something I was not qualified to do... But, I was encouraged by a leader in my life to strive for greatness - even if it meant I could ultimately fail. Back in 2006 - I was a 1 ⭐️ QB / LB / LS in high school in Birmingham, AL. But, I had an opportunity...
How Do You Add Value?
Sometimes you get the question like - What did you do this for? How did you do it? Why did you do it? I created something a few weeks ago. I did a podcast interview with myself which got some laughs, got some very interesting comments and got a lot of questions...
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