The Shop Talk Blog
The Shop Talk is your go-to resource for insights on leadership, marketing, and technology, offering thought-provoking articles tailored for B2B marketing and business leaders. From industry trends to actionable strategies, the blog delivers practical advice and engaging content to help professionals stay ahead in their fields.
Are Marketing and Finance finally speaking the same language?
Marketing success isn’t just about creativity anymore. It’s about measurable ROI, growth, and aligning with corporate goals. Last night, I attended a panel discussion hosted by The Chief Marketing Officer Institute on the crucial topic: "The CFO & CMO Relationship...
The ABCs of Account-Based Marketing: A Practical Guide
Account-based marketing (ABM) has moved from being a trendy buzzword to a critical strategy for marketers who want to drive meaningful business outcomes. You might have heard of ABM before—maybe you even know it stands for Account-Based Marketing—but what does it...
Balancing Brand and Performance in Your Marketing Budgets
In today's fast-paced marketing landscape, understanding the delicate art of balancing brand and performance in your marketing budgets is crucial. It's not a one-size-fits-all approach, nor is it a quick-fix solution. It's certainly not a matter of luck, spending...
Navigating the Waters of Marketing Leadership: Insights from Life Experiences
5 Lessons I Learned from My Path to Marketing Leadership Reflecting on my journey from a high school senior-focused solely on athletics to a marketing leader with a passion for technology and relationship-building, I've distilled five key lessons that have been...
Let’s Chat about Marketing.
Opportunity is the discovery of a new route to a known destination.