Thoughts On Marketing, Design & Video

All of my thinking out loud in one place.

What is Inbound Marketing?

2014 Sales Meeting – Marketing Homework

Excerpt from my sales training presentation introducing SPOC’s Automation Education Series

Through this blog we will share our experience and knowledge with everyone interested in learning how to optimize their pumping operations.

Oilfield pump automation is our specialty. We have been providing leading-edge drive systems for beam pumps, injection pumps, ESPs, jet pumps and progressive cavity pumps for more than 20 years. Along the way we have learned a thing or two, and we are happy to pass those lessons on to our readers. read more…

What is UX?

The term user experience (UX) in the web dev/design world has many different assumptions. According to some of Birmingham’s most notable digital marketing minds – user experience is deeper than you may think.

Sean Brasher from Intermark, Will Sansbury from Daxko, Matt Landers from Platypi and Brian Cauble from Intermark talked about the idea of UX during the panel format discussion at a local tech event this past week. Each panel member gave a brief statement as to what they thought user experience represented. The common thread between all of the panel members was user observation. read more…

How do you use video?

Millions of people are watching video online, especially as a means to better understand products and services. You know you need a landing page; maybe you even want to run some A/B tests. If you’re asking yourself “when will a video help my landing page?”, here are some questions you can ask yourself. read more…

Pump Long and Prosper

I’m thrilled to share in the celebration that my company won “Best Overall Places to Work” in Birmingham, AL. SPOC Automation, located in Trussville, AL – builds world-class artificial lift controls and well automation products for the oil and gas industry. We engineer and package “oil field ready” artificial lift automation products that increase production, lower lifting costs and save energy. Our products are engineered to help customers produce more and spend less. read more…

Always learning

Happy New Year! If you have not noticed by now – I am constantly changing and updating my personal website. This is a process for me to learn how to become a better digital marketer. Thank you for coming alongside me on this journey! read more…

Where to start?

A brand is much more than the logo; it is the pattern our brains expect based on everything we have previously heard, seen, and felt. All of these components roll up into the larger experience. read more…

mautic is open source marketing automation